World of Content and A.S. Watson take the next step together

Sven van de Voorde
Sven van de Voorde


World of Content and A.S. Watson

A.S. Watson and World of Content have entered into a strategic partnership as of Q2 2022. This collaboration focuses on further enrichment and expansion on the available GS1 data, and applies to the formulas of Kruidvat and Trekpleister.

"We see this collaboration as a nice extension and optimization of article data sharing for both A.S. Watson and our suppliers," said Erik van der Neut - Manager Buying Systems & Data Management at A.S. Watson. During the coming year, both parties will coordinate internal work processes with each other.

"We are extremely proud to enter into this collaboration with the market leader in Health & Beauty. The beauty of this partnership is that we can offer the ideal solution for both A.S. Watson and its suppliers," said Stefan van Vugt - Business Development Director at World of Content.

About A.S. Watson

A.S. Watson, market leader in Health & Beauty, is known for its Kruidvat, Trekpleister, Prijsmepper and ICI Paris XL formulas. In order to maximize its success within these markets, A.S. Watson employs an O+O Platform Strategy. This strategy focuses on an integrated offline and online experience in order to optimally serve the customer across all channels.

About World of Content

World of Content was founded to increase online conversion and retention by making product information more dynamic and personalized. World of Content provides services to both brand manufacturers and retailers. World of Content's platform makes it possible to show consumers personalized product information based on gender, age or location. In addition, it is possible to show new information when someone has previously purchased a product. World of Content now represents over 1,500 brands in the digital product landscape.

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