Reckitt Benckiser partners with World of Content: “Optimized content is key to conversion”

Stefan van Vugt
Stefan van Vugt


Reckitt Benckiser and World of Content start a collaboration. The common goal is to optimize the conversion, findability and presentation of the brands online.

"The importance of e-commerce is growing and the current COVID crisis has only accelerated this. The increasing complexity of various pure players and omnichannel retailers makes our large portfolio difficult to manage. Content is essential to us because it increases conversion. This applies to online, but also offline in the case of 'bricks and clicks' stores. To share content easily and effectively with our customers, we chose World of Content as our syndication solution." Said Geoffrey Van Meirvenne Head of E-commerce NL at RB.

World of Content has full confidence in a successful collaboration with Reckitt Benckiser. The leading brands of Reckitt Benckiser deserve to be optimally presented to the retailers and consumers.

About Reckitt Benckiser

We’re a growing community of 40,000+ diverse, talented entrepreneurs – united in the relentless pursuit of a cleaner, healthier world. Drawing on each other’s skills and working together, we put people at the heart of our business. Through research and development, science and partnership, we make products that people have loved and trusted for generations.

About World of Content

World of Content was founded with the aim of increasing online conversion and retention by making product information more dynamic and personal. WoC provides services to both brand manufacturers and retailers. The World of Content platform makes it possible to show consumers personal product information based on gender, age or place of residence.

We are one of the fastest growing content management platforms in Europe. We help companies of all sizes to optimize their online performance. We currently represent over 1,500 brands that jointly share hundreds of thousands of products in the online channel.