New collaboration between Beiersdorf and World of Content: Creating a perfect online customer experience across all channels

Sven van de Voorde
Sven van de Voorde


Collaboration Beiersdorf and  World of Content

Earlier this year, cosmetics manufacturer Beiersdorf decided to collaborate with World of Content. Beiersdorf is known for NIVEA, Hansaplast and Labello, among others. With these brands, they have a significant share of the total range of products offered by most online retailers. To inform consumers in the best possible way during the purchasing process, optimized product content is essential.

Skincare is very important to Beiersdorf and it is therefore particularly emphasized that their products should be available to everyone. "We see Beiersdorf offering their products to a large part of the population. The ability to share optimized and personally tailored product information across all online channels is therefore very important. We are very proud of this new partnership", said Stefan van Vugt, Business Development Director at World of Content.

The Product Experience Management (PXM) platform that Beiersdorf will work with from now on includes several revolutionary features, such as the possibility to design unique content per retailer and to provide a complete overview of the online performance of a given product. In short, World of Content enables Beiersdorf to deliver the best content per retailer, all tailored to the individual. “Good content is the foundation for a strong online performance. That is why we are happy with the cooperation with World of Content and we are confident that we will further optimize our content with this partnership”, Said Larissa Geitenbeek, E-commerce Shopper & Customer Marketing Manager at Beiersdorf.

About Beiersdorf

Beiersdorf has been in the skin care business for more than 130 years. Over the years, they have built a relationship of trust by being close to their consumers and developing innovative skincare brands tailored to their needs. They work as one global team, with one focus: Making sure people feel good about themselves, everywhere in the world, every day. Their aspiration for the future is to become the number one skincare company in the world.

About World of Content

World of Content is driven by innovation. When we started, we powered the e-commerce industry by introducing smart content management services that were easier, faster and more flexible than what the conventional providers could deliver. Now, not too long later, World of Content is working at full speed on innovative services that bring us closer to the dot on the horizon; deliver the perfect content automatically and worldwide, tailored to the individual.