LFE and World of Content enter into collaboration

Stefan van Vugt
Stefan van Vugt


LFE has started a collaboration with World of Content. Optimizing data quality and automating the associated processes are important priorities for both parties.

“With the solution from WOC, LFE has an innovative platform that can fully support our content management process, both internally and externally. The way in which this platform is developing technically and functionally compared to the competition gives us a lot of confidence for the future, ”says Frank den Hartog - Director Business Process Management at LFE.

World of Content is proud to join LFE, a leading player in the wine category.

About LFE

LFE adds value to wine. They do this with an enthusiastic team of about 60 employees. Experienced wine buyers, service-minded account managers, an efficient back office, logistics masterminds, creative shopper marketers and analytical wine strategists all work together to fulfill the customer's wine needs and build the wine category.

About World of Content

World of Content was founded with the aim of increasing online conversion and retention by making product information more dynamic and personal. WoC provides services to both brand manufacturers and retailers. The World of Content platform makes it possible to show consumers personal product information based on gender, age or place of residence. In addition, it is possible to show new information when someone has previously purchased a product. World of Content now represents more than 1000 brands on the digital product board.