Kimberly-Clark partners with World of Content

Stefan van Vugt
Stefan van Vugt


Kimberly-Clark and World of Content join forces and start a collaboration. The aim of the partnership is to further optimizing online performance and providing support for content syndication to supermarkets, drugstores and eCommerce players.

"Every retailer has its own online content needs. And whether it concerns eCommerce players or the "click & mortar" customers, every algorithm is different. That is why it is important to have your foundation right. World of Content will help us with this. Our goal is to continuously improve our online shelf presentation. World of Content offers a fully automated content platform and the necessary support to make this happen." Said Sophie van Logtestijn - Customer Business Manager eCommerce at Kimberly-Clark.

World of Content is very pleased with the conclusion the collaboration. In the past year, both parties have conducted a successful pilot, which has led to an extended cooperation in the Benelux.

About Kimberly-Clark

Kimberly-Clark has been providing the “essentials for a better life” for over 140 years by facilitating daily routines. Every day, a quarter of the world's population uses Kimberly-Clark products such as Page®, DryNites® and Kleenex®.

About World of Content

World of Content was founded with the aim of increasing online conversion and retention by making product information more dynamic and personal. WoC provides services to both brand manufacturers and retailers. The World of Content platform makes it possible to show consumers personal product information based on gender, age or place of residence.

We are one of the fastest growing content management platforms in Europe. We help companies of all sizes to optimize their online performance. We currently represent over 1,500 brands that jointly share hundreds of thousands of products in the online channel.