Iglo chooses World of Content's PXM platform: "From '1 size fits all' content to personalized content per retailer and supplier"

Sven van de Voorde
Sven van de Voorde


Collaboration Iglo and World of Content

E-commerce is becoming more and more competitive, therefore it is important to attract the attention of the online consumer with an effective product presentation. For this reason, Iglo has chosen to collaborate with World of Content. The Product Experience Management platform of World of Content provides Iglo the possibility to offer personalized content within all consumer segments.

“World of Content will allow us to move forward in our Digital Journey, being able to move from ‘1 size fits all’ content towards personalized content per retailer and consumer”, said Luuk Driessen, Account Manager at Iglo.

With individually tailored product content, both parties aim to increase online conversion. Sven van de Voorde, Online Marketer at World of Content: "Personalized online product content is not only important for higher conversion and retention, but it can also lead to strong brand resonance. We are excited to do our part in this process."

World of Content looks forward to the progress of the collaboration and wishes Iglo much prosperity as they walk their sustainable path.

About Iglo

Iglo Nederland is part of Nomad Foods Europe, a European leader in frozen foods, including the Birds Eye, Iglo and Findus brands. These brands aim to provide consumers with great tasting products that make life easier.

Iglo has been in the Netherlands since 1960 and is one of the most popular and trusted food brands in Europe. Moreover, Captain Iglo is one of the most recognisable brand icons. Iglo not only has iconic products like fish sticks and spinach, but also offers a very wide range of easy-to-prepare meals like Stir-fry Sensation and Ping & Ready.

About World of Content

World of Content is driven by innovation. When we started, we powered the e-commerce industry by introducing smart content management services that were easier, faster and more flexible than what the conventional providers could deliver. Now, not too long later, World of Content is working at full speed on innovative services that bring us closer to the dot on the horizon; deliver the perfect content automatically and worldwide, tailored to the individual.

For more information about World of Content, take a look among our other blogs!