SC Johnson streamlines their e-commerce operations with automated content syndication through World of Content

Sven van de Voorde
Sven van de Voorde


World of Content and SC Johnson

Online purchases are increasingly taking place all over the world. As a result, the customer journey moves to the online environment, where the digital shelf plays an important role in the final phase of the purchasing process. That is why it is so essential for brand suppliers to pay attention to this very touchpoint. SC Johnson and World of Content are tackling the optimization of the digital shelf together.

Giulia Meijnders, Customer Marketing at SC Johnson: “with more consumers shopping online it is of importance to increase visibility on the digital shelf. World of Content facilitates this process and ensures that we have a clear overview of our optimized product content. With this platform we can offer complete content to our retailers and support shoppers during their online customer journey.”

The starting point of this collaboration is for SC Johnson to collect all their product information, this includes titles, marketing texts, images, videos, and more. They import all this data into the World of Content platform, focused on Product Experience Management. World of Content guarantees to successfully implement the automated import integration.

From this moment on, it is easy for SC Johnson to enrich all products where certain elements are missing. The World of Content platform shows within a blink of an eye which products benefit from this content enrichment. The end result of optimized product content across all channels is higher retention and conversion.

A+ Content

A functionality that is now and most likely in the future very popular among both brand suppliers and retailers is the creation and syndication of A+ content. Using the platform, all available content is converted into real product stories, with possible videos, reviews, and more. As a website visitor and potential customer, you are therefore really carried along with the product during the purchasing process. "There is nothing more annoying than making a bad purchase due to incorrect or incomplete product information. With the syndication of A+ content we ensure that the opposite happens: you always know exactly what you are buying", says Willem Swinkels, Account Manager at World of Content.

About SC Johnson

As a family business, we want to make life cleaner, easier and better for families. That's why we've spent a century making quality products that work, with ingredients you can trust.

Our story began way back in 1886 in Racine, Wisconsin. Today, we're a global manufacturer of household and industrial products for cleaning, storage, air freshening, insect control and shoe care. And we're still family-run. Click here to visit the SC Johnson website.

About World of Content

World of Content was founded with the goal of increasing online conversion and retention by making product information more dynamic and personalized. World of Content provides services to both brand manufacturers and retailers. World of Content's platform makes it possible to show consumers personalized product information based on gender, age or location. In addition, it is possible to show new information when someone has previously purchased a product. World of Content now represents over 1500 brands in the digital product space.

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