Wella and World of Content enable automated product syndication, perfecting the online customer experience

Sven van de Voorde
Sven van de Voorde


Collaboration Wella and World of Content

Recently, Wella and World of Content entered into a partnership that focuses on the online experience of the cosmetics manufacturer's customers. To make the digital experience as streamlined as possible, it is important that the presented product information is consistent and complete across all channels. This is where the tech company's PXM platform comes in. Marisya de Jongh, Key Account & Brand Manager Retail Hair BNL: "The platform of World of Content is very user friendly and gives us more control over the online content of our products. In addition, there is a lot of support from the World of Content team!” The PXM platform that Wella will be working with offers an integrated support tool. This guarantees a successful cooperation that is focused on the wishes and needs of the client.

"It can sometimes be very difficult as a brand manufacturer to maintain control over your product content, especially when you offer your products across multiple diverse channels. Our platform not only allows our customers to regain this control, but also allows them to analyze, enrich and share all their content within a few clicks. In addition, we offer many other features that make this process as efficient and effective as possible," said Dominic van Waversveld, Key Account Manager at World of Content.

About Wella

For over 140 years Wella has offered innovations that allow you to create the most beautiful hair looks. The Wella Classic, Wellaflex, New Wave and Wella Deluxe retail brands offer a wide range of home styling products for every hair style.

About World of Content

World of Content is driven by innovation. When we started, we powered the e-commerce industry by introducing smart content management services that were easier, faster and more flexible than what the conventional providers could deliver. Now, not too long later, World of Content is working at full speed on innovative services that bring us closer to the dot on the horizon; deliver the perfect content automatically and worldwide, tailored to the individual.

Click here for more information about World of Content’s PXM platform, or get in touch with Stefan van Vugt, Business Development Director at World of Content. Tel. +31 638513904, email: