Colgate-Palmolive is using World of Content's platform to optimize all of its online product content. This means a better online presentation of brands such as Colgate, Palmolive, Ajax, Sanex, Unicura and Elmex.
The platform provides Colgate-Palmolive with the necessary tools to make the publishing process of product content run smoothly. This process includes 4 steps: import, insights, enrich and share. By following these steps, World of Content ensures that all the manufacturer's product content is published on the website of any retailer of their choice. Colgate-Palmolive never again has to worry about all the different rules of all the retailers: World of Content takes care of that by automatically mapping product content to each retailer.
One of the functionalities that the platform of World of Content offers its users is customer segmentation. This makes it possible for Colgate-Palmolive to divide its total target group into certain segments in order to show only the most relevant product content. The number of segments you can create is unlimited, and this enables the brand manufacturer to score high on relevance as well as reliability of information.
Dominic van Waversveld, Key Account Manager at World of Content: “Nowadays we are overwhelmed by all kinds of stimuli on the internet, so as a supplier you have to make sure that you stand out with your products. By presenting website visitors with only relevant information and images per product, you make sure that you keep them fascinated during the orientation phase, after which they almost always proceed to make a purchase.”
The PXM platform that Colgate-Palmolive now works with offers advanced collaboration options all designed to create the best outcome for the customer. One of the most significant features is the possibility for direct contact between Colgate-Palmolive and their respective retailers. As a result, the workflow between both parties is always streamlined, ensuring that the online product content per channel is always in perfect condition. Some examples include:
Want to learn more about these collaboration capabilities? Then click here.
The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success. Now, Colgate continues to focus on Oral Care, Personal Care, Home Care and Pet Nutrition and sells its products in over 200 countries and territories worldwide.
World of Content, a Productsup company, powers e-commerce through smart content management services. Driven by innovation, the platform offers more usability, flexibility and speed in managing product content than any conventional provider. As a GS1 certified company working with over 1,500 brands and retailers, World of Content enables efficient and secure content recognition, content segmentation and product storytelling. Companies can automatically deliver perfect content tailored to individual customers worldwide.
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