AB InBev, the largest beer group in the world, is going to collaborate with World of Content. The parties want to optimize the online presentation of brands such as Hertog Jan, Leffe and Jupiler in the Dutch market.
The collaboration is aimed at improving the existing product information within the online sales channels. In addition, both parties have set themselves the goal of better serving consumers through the use of tailor-made content.
World of Content not only makes it possible to share retailer-specific content, but goes a step further. AB InBev can segment and share product information with retailers through World of Content. In this way it is possible to tailor content exactly to the target group.
World of Content was founded with the aim of increasing online conversion and retention by making product information more dynamic and personal. WoC provides services to both brand manufacturers and retailers. The World of Content platform makes it possible to show consumers personal product information based on gender, age or place of residence. In addition, it is possible to show new information when someone has previously purchased a product. World of Content now represents more than 1000 brands on the digital product board.
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